itel is an entry level and reliable mobile phone brand for everyone. Adopting “Join·Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectivity to consumers without prior access to it, allowing them to get closer and benefit from their social connections. itel has a product portfolio of smartphones, tablets and feature phones. After years of development, itel has expanded its presence in around 50 emerging markets globally. African Business, an authoritative business magazine in Britain, has ranked itel 17th in the 2018/2019 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking.